Pixie Trix Comix came to life in 2008 after a need to brand the comics Gisèle Lagacé & David Lumsdon were involved with. It's a brand, a studio, a publishing company, a webcomics portal, and to a lesser extent, a link exchange network for a few select friends in the webcomics community. In 2011, it partnered up with Zoom Comics to share ideas and knowledge with the hopes of bringing more comics with similar sensibilities to readers.